After taking her own life for her country, the ancient princess traveled to a costume drama set in the modern world. What a strange place! The man, with short hair looked exactly like her Prince Consort! Chu Yao, a popular actor, was accidentally killed after declining the hype plan designed by his company. Unexpectedly, he found he was reborn back to a few months before his death, facing the same hype plan choice again. However, if he declined to cooperate with the strange woman, would he somehow die?! One for true love in the previous life, the other for surviving, the couple have to get close to each other and carry out the hype plan...